VAT campaign updates operator shop as it hits 250,000 signatures

The #VATsTheProblem campaign has gained more than 250,000 signatures as its shop is updated with more campaign assets.

It is now possible to buy beer mats, receipt cards and posters at cost price to be delivered to venues to promote the campaign. This is in addition to the free assets that are available to download and print.

The campaign launched to consumers on 1 July and has already received strong support from venues across the country, urging consumers to sign the petition supporting 10% hospitality VAT.

More than 250,000 signatures have been secured by the campaign, which us spearheaded by Tom Kerridge and supported by industry associations including UKHospitality, the British Beer & Pub Association and the British Institute of Innkeeping, with the aim of raising one million-strong support.

Kerridge said: “The campaign has had fantastic support so far and there is great momentum, but we have to keep talking to our customers about why this is so important.

“Talking to the public about why a 10% hospitality VAT rate supports their local venue, local jobs and local high street is essential and we want to make it as easy as possible for operators to showcase the campaign.

“The shop allows you to pick what’s best for you – whether that’s beer mats sent direct to your pub door or posters you can download and print off for the staff room.

“I know how passionate hospitality businesses are about this campaign, so please utilise the shop, order the assets and flood venues with #VATsTheProblem branding.”