Wedding reforms could bring opportunities for pubs and restaurants

New Barclays Consumer Spend research suggests proposed wedding reforms by the government could see more couples choosing to get married in pubs and restaurants.

The data said over half of those planning a wedding would rethink where they hold their big day, should the proposed reforms go ahead.

Currently couples can only get married in a venue that is licensed for marriage, and those choosing a venue without a license would have to marry legally at a registry office.

The government’s consultation is considering moving the legality around weddings from the venue to a registered officiant. Meaning couples could legally marry almost anywhere in England and Wales, including pubs, restaurants and other hospitality venues.

These reforms, combined with rising costs associated with planning a wedding could see pubs or restaurants becoming a more appealing choice for couples, with 57% saying rising costs are making them consider these types of venues.

In addition, the research stated almost half of Gen Z feel a pub wedding sounds “more fun and memorable” than a traditional venue, while 71% agree that old expectations of what a wedding “should” look like are changing.

Additionally 49% of respondents stated the ease of holding the ceremony and reception in one place would make them consider an informal hospitality venue such as a pub or restaurant.

Butcombe Group, which runs 120 pubs and inns across the UK and Channel Islands, has seen a surge in wedding bookings since the pandemic as couples look for celebrations that feel personal and less formulaic.  

Jonathan Lawson, CEO of Butcombe Group, said: “We welcome the proposed government reforms, which could allow venues like ours to offer couples an even more complete and memorable experience, from the ceremony through to the food, drink and overnight stay. Last year was a record year for weddings, and we are already 37% up on that in 2026.”

Rich Robinson, head of hospitality & leisure at Barclays UK Corporate Bank, added: “Pubs sit at the heart of almost every community, and our research shows people would happily see them at the heart of their big day too. Couples want weddings that feel personal, relaxed and good value, and that is exactly what great pubs and inns do best.

“If the reforms go ahead, this is a genuine growth opportunity for the sector. Our clients are brilliant at turning a space into an experience people remember, and a wedding is one of the most memorable days of all.”