The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Wellness tourism sees boom in numbers

26 February 2020 by

Wellness tourism across the UK is experiencing a boom with areas of natural beauty such as the Cotswolds and Lake District receiving up to a 25% growth in visitors.

Wellness tourism is defined as travel specifically for the purpose of promoting well-being through physical, psychological and spiritual activities and can involve visiting scenic locations, according to Expedia.

According to research by travel trade organisation Abta two million UK holidaymakers plan to take a wellness trip over the next 12 months.

Throughout 2022 wellness tourism is forecast to grow 7.5%, faster than the 6.4% growth predicted for overall tourism, according to the non-profit organisation Global Wellness Institute.

Additionally, Expedia's data reveals that in 2019 areas of outstanding natural beauty in the UK, including the Cotswolds, Lake District and Scottish Highlands, recorded an increase in tourists of almost 25%.

Its data also revealed an increase in demand for locations appreciated for scenic walks in picturesque countryside and spa retreats and activities. Accommodation providers in the south west of England saw growth of almost 20% and the historic city of Bath saw an increase in demand of almost 15%, compared to 2018.

Cornwall, Devon, Dorset, Yorkshire all experienced double-digit year-on-year growth.

Expedia Group director of market management, Daniel Scharbert, said: "Wellness tourism has become increasingly popular with the UK ranking in the top 10 wellness tourism markets globally. As travellers prioritise wellness in their everyday lives and even while travelling, this market is set to become more valuable."

Photo: Shutterstock

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking