The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Manchester's Wilderness Bar + Kitchen announces name change to avoid confusion with Birmingham operator

09 October 2019 by

Manchester's Wilderness Bar + Kitchen has announced its name will change after the owners became aware of a similarly named operation in Birmingham.

The decision, which comes six weeks after opening, will see the restaurant renamed the Wolf at the Door. The two-storey restaurant and bar in the city's Northern Quarter was launched by the owners of Manchester's Wilderness Record Store.

However after opening, the operators discovered the Wilderness in Birmingham, which describes its offering as ‘rock and roll fine dining' and shares a similar ethos, which it felt could lead to confusion.

Owner Dan Morris said: "Since we first heard about The Wilderness in Birmingham, we have taken some time to get to know them and what they do. It is great to see like-minded people doing so well and we decided that as we both have big ambitions for the future it is best to make this change today.

"The offering, design and ethos of our space will all remain the same and we will continue to look forwards and do our best to make Wolf at the Door a really special place that we can be proud of."

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking