Barracuda Group Limited


0845 345 2528


Barracuda owns and manages mid-sized pubs and large bars in affluent suburbs, community locations and university centres. Its modus operandi is to grow by buying existing pubs and by creating new sites from unlicensed premises. The group started with backing from PPM Ventures, the venture capital arm of insurer Prudential, but secured new funding in 2005 from Charterhouse Capital Partners.

The group uses five brand names - Smith & Jones, Varsity, Barracuda Bars, Juniper Inns, and Cape.

Chief Executive:

Mark McQuater

Key People:

Operations director: Graham Jones
Property director: Steve Price
Finance director: Nick Morgan
Human resources director: Jane Bliss




“This bolsters the existing openings across the UK and by late summer we hope to have doubled our estate in Scotland as well as be on track to open a further 30 properties each year until we reach our target of 300.”

Source: Chief executive on the raising of £40m in extra funding, March 2007

Operating Data:

Number of pubs: 202 (at August 2006)

Number of pubs by brand: 
Smith & Jones: 100
Juniper: 42
Varsity: 36
Barracuda Bar: 23
Cape: 1

Number of employees: more than 4,000

Smith & Jones is an upmarket authentic pub brand
Varsity focuses on the student market
Barracuda Bars is a South African-themed sports chain
Cape is a South African-themed chain that focuses on food
Juniper Inns is a chain of neighourhood pubs in high street and community locations  

Financial Snapshot:

Turnover: £127.1m (2005: £108.8m)
Branch EBITDA: £32.2m (2005: £29.3m)
Gross profit: £91.7m (2005: £77.8m)

Financial year-end: 30 September 2006


Lunar House, Globe Park
Fieldhouse Lane