People power: highlights from The Caterer's People Summit
Speakers at this year's thought-provoking People Summit reinforced the very real business need for employers to put their workforce first. Rosalind Mullen gives a round-up of some of the highlights
Keynote: Lead at speed
To put this into context, she pointed out that while it has taken Marriott 86 years to hit one million rooms, it has taken Airbnb just seven. And she urged leaders to learn from other people's mistakes, "because life is too short to make them ourselves".
To that end, Devonshire researched her book Superfast - Lead at Speed by interviewing 100 global leaders. And to delegates' relief, she shared some their top tips on effective management in this evolving, ever-more connected world:
Pace: Leaders should set the right pace. Your people need to take breaks - and you need the energy for the job
Pause: Never underestimate the power of the pause because you need time to think
Velocity not speed: Channel your energy in the right direction at the right velocity. It is about how you use people's time
Listen: Empathy is powerful. Get to know your team so that you all work together
Know your customer: Note that in a lot of successful start-ups, the founder was originally a customer of that service
Know thyself
Energy is everything: Sustain it and manage it. For instance, Mondays tend to be bad days for meetings and Fridays are good days for administration
Delegate: Leaders focus on what they know they can do
Edit: Choose what you want to do because it will give you a higher velocity and you will achieve more.
Lizzie Kelk (LK): I joined Town Hall recently, but the hotel opened nine years ago and when I looked at the culture, I saw we needed to re-energise long-term staff. We ask them why they have stayed, what they value about the workplace and we brought people in to tell stories about the building's history to give them a sense of belonging.
Brian McCarthy (BM): We started with a vision, not a mission statement. It needs to be relevant, credible and simple. You need to fulfil people's aspirations because people stay in successful teams. Your leaders need to take responsibility for the culture and live the values. If they don't, let them go. You want people of the right mind-set because then the company grows.
Give some examples of how you engage and retain your staff?
AOC: We break down barriers. Today, for instance, I am fasting for Ramadan] along with Muslim staff. We are doing it together. We do it for all religious groups.
As for perks, if someone stays with us for five years they go to Bombay, if they stay two years they get a night in a hotel. You can also give benefits that people treasure. Last year we had a cricket day at Lord's - it only cost £1,400. It was more about the organisation.
BM: You need to pay what the market demands. It is all about the culture and how you are treated. Being decent is the right thing and it gets better results. It creates an environment where people succeed.
The Caterer Interview: Building an academy
e employers are tackling the skills shortage head on by building their own training academies. One company that is doing just that is Harbour Hotels, which has 16 properties in the south. To find out more, The Caterer's editor Chris Gamm interviewed regional general manager Simon Maguire.
You invested £250,000 to build a training academy in your Christchurch head office.What do you hope to achieve?
SM: Our chairman identified that to move forward as a business, we needed to make step changes. We had experienced rapid expansion, opening eight hotels in just three years, and so the Harbour Academy was driven by the need to build a consistent product, and give our people a reason to stay. We have found the academy does just that.
There are two training purposes for the academy, one for apprentice chefs and the other for front of house. Tell us more
SM: The chef academy was launched in January 2018 and headed by former Michelin-starred chef Sarah King. We worked with HIT Training and used the foundations of a commis apprenticeship, but put a spin on it to make it our own. The 14 apprentices do 32 hours in their own kitchens and eight hours in the academy a week, and sometimes go on field trips - for instance, getting involved with lambing.
The restaurant academy was started recently [April]. F&B trainer Katrina Stalker is rolling out the Introduction to F&B training course to all staff and by the end of summer we expect 100% of staff will have been through it. We've worked with the Institute of Hospitality to offer modules on practical theory and quizzes. There is a cost implication, but we felt everyone should do it.
With hundreds of F&B staff across southern England, how do the practicalities work of delivering the course?
SM: We created the Harbour Masters course, where we took the best F&B staff from across the business and brought them to the academy for a three-day intensive training course, so they can go back and train staff on site.
What are benefits of the academy to the business?
SM: Staff turnover has decreased already, although it is too early to say if it is a trend. We can see our head chefs are becoming better teachers and learning to look after young people and keep them engaged.
One benefit we didn't expect was team building. The academy is based at our head office in Chichester, and a good example [of team building] is when the chefs are, say, doing a soup masterclass and the head office team comes down at lunchtime to talk to the apprentices and try the soup - it creates togetherness.
We also didn't factor in the sense of pride it generates, for instance when we do activities in local schools. It is a good local marketing tool.
You are not from an HR background, so was it a complex operation to set up?
SM: Sarah King had a chef background [Café Gray in New York] and experience of setting up apprenticeships. Katrina Stalker joined from Côte, which does a similar thing to our Harbour Masters to train staff across a large area.
We also took on an e-learning manager, with experience at Caffè Nero, to build a platform called Dock. As well as e-learning, it is a communications tool, flags up staff achievements and helps on the compliance side. The Dock maps out training, coffee chats, potential for a payrise and is a way of measuring ourselves. It works well.
What next?
SM: We had 14 chefs on this intake of chef academy and we want to aim for 32 on the next, because we are growing quickly. On the F&B side, we are building a spa treatment room, reception and bedrooms [at the academy], so it will be like a small hotel with no guests. We are planning to offer an advanced F&B academy, which will be more interactive.
Busting the myths of employee experiences
t makes a great employee experience? That is the question many employers think they know the answer to, but Debra Corey, author and adviser to employee engagement platform Reward Gateway, told us why they were wrong. Here are seven of the myths she debunked:
Myth 1: Engaged employees are those who are happy and satisfied
That is not enough. Employees need to believe in the direction of the company and understand how their role contributes to that.
Myth 2: Only senior leaders need to be in the know
To drive engagement and profit, all employees need to feel they are part of the company. For instance, create an intranet hub to share news.
Myth 3: Long service and annual awards make employees feel recognised
Some 50% of employees surveyed have said they would leave a company if they weren't recognised, but 72% said a simple thank you would help. Recognition should therefore be in the moment, with managers empowered to give out "hero cards" or "star awards" to anyone performing well - not just to 5% of staff at the end of the year.
Myth 4: Recognition should be kept between the giver and receiver
It needs to be public, to highlight the employee's achievement and showcase what "good" looks like. Think about an online social recognition wall that allows reactions from peers - it's fun and engages younger workers.
Myth 5: Employees are most interested in traditional flexible benefits
Benefits that matter to employees involve time and money. Think about cycle-to-work incentives, a loan programme and a relevant discount card.
Myth 6: Free or discounted gym memberships are enough to support your employees' wellbeing
You need to support mental health, too.
Myth 7: Asking employees for feedback every year is fine
You need to do it more often and challenge everyone to be honest about how you are doing.
Building an employee experience that rivals the customer journey
o better to chair this debate than Jane Sunley, chairman and founder of Purple Cubed. Panellists were: Jo Harley, managing director, Purple Cubed; Jacqueline Moyse, vice-president of organisational development, Mandarin Oriental Hotel Group; Era Gavrielides, hospitality strategist, PWC; and Bernard Murphy, managing director, Ralph Trustees.
Why do you need a solid people strategy?
Era Gavrielide (EG): In 2012, you might have thought a bit about people, but now your people strategy is integral to your success. You need to measure staff turnover, which is important for stability and service, and collect information on how many people you train and how it has improved the bottom line.
Some companies still send weekly rotas out to staff on the Sunday night. Why is it important to give your staff more control over their lives?
EG: In the US, 48% of people work from home. People want flexible working and that is hard in hospitality, so you need to give people control over their lives.
Bernard Murphy (BM): If you say "integrity is what we believe in" and then give your staff a rota five minutes before they are due in, they might not believe in you.
How can you make employees feel part of the business?
BM: Most staff are not interested in your bottom line. Leaders need to find a way to talk to staff. For instance ask: "How proud are we of this wedding room layout?" Don't say "this is my idea, sort it out".
Jacqueline Moyse (JM): We have learned from the way the marketing team focus on guests. We look at the guest journey and parallel that with that of our employees. It starts before they join, when they look at our website, right through to when they leave when we make sure they feel valued and respected.
What is the best way to convince those at the top that you need to invest in cultural change?
EG: If you can evidence retention, your incentives will have a tangible financial
return. You need to prove it so investors can get behind it.
Jo Harley: You need a digital tool that provides a centralised communications system for all your initiatives to be accessed. YO! Sushi does it well and Firmdale does it well. People need to understand what is in it for them.
Some 51% of employees trust a stranger more than their leader. How can you connect with them?
JM: We have reduced staff turnover by listening to colleagues. In the past 12 months, we have set up a parallel committee to the operations committee with younger representatives. It is a sort of reverse mentorship, whereby they sit in on meetings and give input. It helps for decision-makers to get input from younger colleagues. The younger generation needs time, not money. They need to be stimulated and given stretch assignments.
Jane Sunley (JS): Consider kindness. It costs nothing and makes a difference.
Creating a culture of learning
l Whittaker, managing director of HIT Training, was up next to tell delegates how businesses can instil a mind-set across their people to encourage continual development and help tackle the skills shortage. Here are a few highlights:
•Tell your employees what training you offer.
•Get the board to buy in - one way to do that is to monetise the benefits of reducing staff turnover when presenting your case.
•Make the training relevant to the business and you will get a committed workforce. One client of HIT saw a 300% increase in the number of people put forward for promotion and a 25% improvement in the number of people retained.
•Short training sessions don't always work. A development programme that starts on day one and stops when employees retire fosters passion.
New voluntary code of conduct
n Wheeler, director of people development at Kimpton UK & Regent Hotels at InterContinental Hotels Group, put a different hat on for the summit. Speaking as chair of the People 1st International Hospitality Accreditation Panel, he explained that a new voluntary code of conduct is being developed to showcase businesses that have committed to being an employer of choice, providing good work-life balance and support to their staff.
"Hospitality is about delivering great expectations - but there is a step change, because it is about delivering that for colleagues, too," said Wheeler. "Other industries are making changes. We need to do something different."
To get involved go to: www.people1st.co.uk/code-of-conduct
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