Coca-Cola becomes Marriott global beverage partner

Marriott International and the Coca‑Cola Company have signed a global agreement for the drinks firm to become the hotel’s global beverage partner across several categories.

Under the deal, Coca‑Cola’s carbonated soft drinks, hydration and functional beverages will be served across Marriott’s guestrooms, restaurants, lounges and meetings and events.

The agreement was developed in collaboration with Hot Shoppe Services International, Marriott’s global procurement organisation.

The phased rollout begins today (1 July) and will continue worldwide over the coming months.

Anthony Capuano, president and chief executive officer, Marriott International, said: “This agreement brings together two iconic brands with a shared commitment to quality, consistency and creating memorable experiences.

“We are focused on delivering the products our guests and Marriott Bonvoy Members know and love, better meeting guest preferences, and creating economic benefits for owners and franchise operators across our system. We’re excited to collaborate with the Coca‑Cola Company to deliver their great products in more places.”

Coca-Cola CEO Henrique Braun added: “On behalf of the entire Coca-Cola system, we’re excited about our future with Marriott and the opportunity to provide travellers more of the brands they love.

“From sparkling beverages to juices, hydration and dairy, we’re offering guests options for their beverage needs throughout their entire visit.”

In June, Coca-Cola reportedly brought in restructuring experts at Costa Coffee after it failed to offload the high street coffee chain last year.

Coca-Cola pursued a sale of Costa back in August 2025, six years after it had bought the brand from Whitbread in a £3.9b deal.