Experience-led menus tipped to boost summer footfall

Menus must meet growing consumer demand for bold flavours, visual impact and globally inspired dishes, new research has revealed.

According to CGA’s Business Leaders Briefing, 63% of UK consumers see dining out as a fundamental part of everyday life, while 46% are keen to try the latest food trends – a figure that rises further to 66% among 18-34-year-olds.

Considering this, Bidfood’s 2026 food and drink trends report has identified the key trends shaping summer 2026 menus, which include: ’feel-good’ wholefoods which comprise nourishing dishes full of flavour, colour and texture; sweet heat flavours such as hot honey; and, globally inspired desserts such as familiar favourites reimagined with international flavours.

Bidfood has drawn on its report to craft chef-developed summer recipes, helping hospitality operators turn seasonal menus into standout dining experiences that balance indulgence, freshness and value at a time when consumers continue to prioritise dining out, despite financial pressures.

From elevated wholefood bowls and sweet-heat flavour combinations to loaded comfort dishes, global desserts and Korean-inspired street food, the recipes have been developed to help operators respond to evolving tastes and the creation of memorable dining experiences.

Rhia Harry, research and insights manager at Bidfood said: “Seasonality is crucial for operators. It challenges them to craft a unique story around food that delivers an experience that diners can’t easily recreate at home.

“We also see a natural shift as consumers palates begin to change in the summer, with more adventure and curiosity driving choice. Summer menus aren’t just about lighter plates, they’re about delivering flavour, quality and a memorable experience.

“With this in mind, we’re delighted to have developed a selection of fresh, summer recipes, inspired by Bidfood’s latest 2026 trends research, so operators can effortlessly stay ahead of the curve.”