IBC Simply becomes Bold Foods

Italian Beverage Company (IBC Simply) has rebranded as Bold Foods as part of a strategy to become ‘a one stop concept-to-creation business’ to the UK food and drink industry.

Following recent growth, Bold Foods also invested in a new company headquarters in Hertfordshire to accommodate a growing team, new brands and potential future acquisitions as it looks to expand.

The company previously acquired UK food packaging and manufacturing company March Foods at the end of 2023, spurring chief executive Ricky Flax and his father Sheldon Flax, the founder of IBC Simply, to create a parent business, Delightful Food Group.

Ricky said: “The decision to rebrand our founding business, IBC Simply, as Bold Foods is a confident declaration of where we are as a business now and where we want to be in the future.

“Our bold new identity is about everything we have to offer; not just the products we sell and our innovation capabilities, but also our amazing team and the services we offer, alongside our partnership with our sister company March Foods, delivering further knowledge and cohesion in bringing products to market.”

IBC Simply has increased its turnover by more than 500%, from £3m to in excess of £20m in the last five years, and the firm aims to double in size in the next five years. Ricky added: “We can achieve that by extending the services we offer and the markets we operate in to provide our existing and future customers with a total concept-to-creation holistic solution.

“Bold Foods feels like a significant step change for the business and one we’re hugely excited about.”

The new group headquarters in Stevenage, Hertfordshire, which opened mid-April, includes a larger space for product development, meaning customers can join the team on-site and action changes to flavour, texture, colour and composition. This is aimed at enabling Bold Foods to grow its NPD, private label and white label services, as well as its product portfolio.

There are also dedicated client spaces, including TasteSpace, which can host client and customer meetings, product demonstrations, bespoke menu development sessions and trends and insights sessions.

Ricky added: “Customers will continue to receive the same best-in-class service across all areas, which we pride ourselves on, and our same great Simply products. As we continue to grow, so does our capability to be increasingly agile and quick to respond to changing markets and trends to support our customers’ needs, in order to meet their own business growth objectives.”

Bold Foods supplies the Simply and Dinoshakes beverage brands and white-label products to the foodservice and horeca sectors.