JJ Foodservice launches live delivery tracking

JJ Foodservice has launched a live delivery tracking app, giving hospitality operator customers real-time visibility of their order.

The food and drink wholesaler’s platform monitors when a delivery driver departs a depot, including live lorry location, driver details and an updated arrival window when delivery is minutes away.

The system works in two stages. From dispatch, customers can see how many stops their driver is away, displayed in bands such as ‘under 20 stops away’ or ‘under 10 stops away’.

When the driver is three or fewer stops away, a live map activates, showing the vehicle’s current location, updated arrival time, the driver’s name and the vehicle registration.

The live map, which updates continuously, displays both the driver’s current position and the customer’s location, designed to give operators the confidence to prepare for a delivery without disrupting their kitchen workflow.

Michael Dudley, chief technology officer for JJ Foodservice, said: “Our customers are running busy kitchens and operations – they don’t have time to wonder when their delivery is coming or wait by the door all morning.

“By showing clear progress throughout the day and then switching to a live map when the lorry is close, we’ve given them the right information at the right time. It’s the same experience people expect when they order a takeaway or weekly shopping, and there’s no reason wholesale shouldn’t deliver that too.”

JJ Foodservice has just completed a cloud IT upgrade, moving its core business systems to Microsoft Dynamics 365, to boost service efficiency.

The firm, which won Food and Drink Wholesaler of the Year at The Caterer’s Supplier Awards 2026, recently added depots in Ipswich and Nottingham to its network.