Pepsi offers operators treat competition to celebrate ice-cream flavour launch

Hospitality operators could be in with a chance of winning a summer treat day with a new Pepsi competition.

The brand’s UK manufacturer, Carlsberg Britvic, has launched the contest to celebrate the Pepsi zero sugar ice-cream flavour range, with new varieties comprising raspberry ripple and cherry and vanilla.

Designed to tap into growing consumer demand for new, indulgent flavours that can offer a treat moment in their day, the launch comes as recent NIQ research identified the flavoured cola category as continuing to grow ahead of unflavoured cola, creating an opportunity for operators.

The competition will run from 18 July-17 August 2026, and operators can enter by heading to Carlsberg Britvic’s Sensational Drinks platform, signing up or logging in and completing an entry form with their full name, venue name and email address. Three winners will then be selected to win a £250 experience gift card.

On the platform, operators can also explore the new Pepsi ice-cream flavours range and discover how the latest flavour innovation can help drive excitement and impulse purchases this summer.

David Laidler, brand director-carbonates, Carlsberg Britvic, said: “This competition is all about rewarding and supporting our partners during one of the biggest trading periods of the year, while also celebrating the arrival of our brand-new Pepsi Ice Cream Flavours range. Summer is a key sales opportunity for operators, and we wanted to give something back by offering the chance to win an unforgettable treat day with Pepsi.

“At the same time, we’re encouraging more operators to engage with our Sensational Drinks platform, where they can discover the latest category trends, new product launches and tools designed to help them drive sales and maximise opportunities. With flavoured fizzy drinks continuing to drive growth within soft drinks during summer months, there’s a real opportunity for operators to create excitement and increase purchases this summer.”

The new Pepsi ice-cream flavours range will be available in a variety of formats, including can multipacks, 500ml plain and price-marked packs. Cherry and vanilla and raspberry ripple ice-cream flavours will also be available in individual 330ml cans.