Swedish sweetener for Valentine's Day

Swedish baker Almondy is encouraging caterers to make the most of the quarter of Brits who plan to dine out on Valentine's Day.

Andrew Ely, managing director, Almondy UK, said: "An impressive 26% of Britons celebrate Valentine's Day by going out for a meal, and with couples looking to relax and treat themselves, operators have a golden opportunity to up-sell profitable desserts and post-dinner drinks.

"It doesn't have to be complicated either," he added. "By providing desserts with wide appeal, updating individual desserts to a more romantic ‘share' format or presenting favourites in a new way, Valentine desserts can be impactful and charged at a premium price."

To celebrate, Almondy is giving away 10 Almondy goody bags, which include a set of stainless steel Almondy heart cutters, as well as cake slices, displays and high impact point-of-sale for the newly launched Philadelphia Gluten-Free Almond Layered Lemon Cheesecake and Cadbury Gluten-Free Chocolate & Almond Cake to drive purchase.

For a chance to win email mary@jellybeancreative.co.uk with your name, business address and Happy Valentine's Almondy in the subject field.