Vine dining 17 January 2020 Andrew McKenzie and the 2019 Taittinger UK Sommelier of the Year Romain Bourger on the Vineyard’s winning wine formula
In this week's issue... Vine dining Andrew McKenzie and the 2019 Taittinger UK Sommelier of the Year Romain Bourger on the Vineyard’s winning wine formula
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10,000 flock to new Alliance mobile site

23 February 2012 by
10,000 flock to new Alliance mobile site

http://www.allianceonline.co.uk" target="_blank" rel="noreferrer">Alliance Online's new mobile site - which allows caterers to order its catering equipment via a smartphone - has attracted more than 10,000 unique visits since its launch last September and is changing the buying patterns of its customers.

"There's little gap between weekday and weekend sales, whereas weekday sales have been traditionally stronger on our website," said Mike Hardman at Alliance. "Some of our strongest sales have been on a Sunday, which I don't think we've ever seen online before."

While glassware and crockery pages remain the most visited, chefs' knives were proving particularly popular on the site.

By Angela Frewin

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