3663 has announced a new fundraising campaign on behalf of Hospitality Action which will enable its customers to donate their Safari loyalty points directly to the charity.
The company has supported Hospitality Action since 2003 and has already successfully raised over £780,000.
Penny Moore, chief executive at Hospitality Action, said: "Even donating a small number of points can have a real impact on the work we undertake. We are absolutely delighted to be partnering with 3663 and the Safari programme.
"All donations will be greatly appreciated and it will enable us to fund our ongoing initiatives and support those in the industry who really need our help, especially during these tough economic times."
Customers can redeem their points from Safari in exchange for a variety of gifts including music, films and experiences. This latest addition to the scheme means that all Safari customers can now give back to their own industry by donating their points to Hospitality Action online at www.3663safari.co.uk and following the Charity Donation link.
By Lisa Jenkins
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