Today's guests are looking for something special to convince them to book a hotel stay, and with Covid-19 restrictions increasing the time they spend in their room, it's vital that the products on offer exceed expectations.
Northmace offers a range of in-room hotel products, including the Regal Hotel Safety Welcome Tray, with a six-year guarantee, and the Standard Hotel Safety Welcome Tray, designed for compact rooms.
The Lotus Biscoff biscuit Pocket Pack format has been developed with guest accommodation in mind, offering two wrapped biscuits for an in-room beverage tray. The biscuits are suitable for dairy-free and vegan diets.
According to Twinings, during lockdown, tea consumption has increased by 38%, overtaking coffee. In response, Twinings has launched Superblends, a range for the foodservice sector, with a fruity or green tea base and an added vitamin or mineral. Varieties include Sleep, Glow, Focus and Digest.
Taylors of Harrogate Coffee Bags are individually wrapped for freshness and contain fresh roast and ground coffee. The bags brew in just two minutes.
Mitre Linen supplies an in-room PPE pack, which contains a disposable facemask, hand gel sanitiser and two cleansing hand wipes.
Ishga has launched a hydrating hand sanitiser using the brand's signature seaweed extract, combined with a blend of essential oils including lavender, lemongrass, juniper and rose geranium. The brand has also released a hand cream, made from seaweed extract, argan oil, aloe vera, rose geranium, patchouli and mandarin red.
Avlaki is a handmade soap made from organic extra virgin olive oil, with no added colour or scent. The soap is suitable for vegans, while all packaging is biodegradable or recyclable, eco-friendly and plastic-free. Avlaki is available in 80g bars or 10g mini bars, as well as 250ml and 500ml recyclable PET bottles with pump action dispensers.
French pâtisserie and bakery supplier Bridor has added to its breakfast range with the Dulce le Leche Extravagant, a large 90g pastry sprinkled with crushed almonds and filled with dulce de leche. It has also extended its B'Break bread range with new flavours: apricot, pistachio and spelt, and fig, almond and buckwheat.
EcoPure Waters supplies filtered, chilled water systems. The filtered water can be presented in own-brand glass bottles with tamper-evident caps, helping guests avoid single-use plastic.
Advice from the experts
Bob Cotton, who has spent a lifetime in the hospitality industry and is a member of P&G Professional's Expert Advisory Council, has the following advice:
"Seventy per cent of Brits are expected to stay in a hotel within the next six months according to a new report by P&G Professional, so there is a light at the end of the tunnel for our industry. I recommend following three important rules during this extraordinary time.
"The first is a thorough and deep clean as venues continue to reopen. Establishments have been left undisturbed, which can cause problems for certain appliances and systems. For example, the decline in water use has led to a lack of chlorinated water flowing through pipes and with irregular temperature changes, bacteria that causes Legionnaires' disease is prone to grow. A thorough clean allows disinfectants to work more effectively.
"Forty-five per cent hotel guests expect more thorough and frequent cleaning, and the same number want to see visible signs of cleaning during their visit, from clear signage about new cleaning protocols to obvious use of familiar brands. Interestingly, 77% of hotel guests would be more likely to pick a hotel if they knew it was cleaned with brands they knew and trusted.
"Transparency to guests around cleaning processes can help businesses re-establish confidence with their clientele. UKHospitality members can apply for P&G Professional's CleanPLUS Experience, available as a window sticker or digital asset for website use. The stamp of approval from trusted household name brands offers a mark of assurance for guests. "
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