Almondy confronts misconceptions about free-from food

Swedish bakery Almondy is keen to help caterers combat consumer perceptions surrounding free-from foods after new research has found that some 98% of diagnosed coeliacs believe products are too expensive and 84% believe there is a lack of choice.

Andrew Ely, managing director of Almondy, commented: "It's clear from this study, as well as research we have carried out ourselves, that demand for free-from food remains high. What's particularly interesting to hear from this latest survey is that one of the categories for which consumers are demanding more choice in is desserts.

"Our research shows that consumers would pay more for a high quality gluten-free dessert, one third of which say they would be willing to pay £1 extra."

Caterers are also being urged to highlight the fact that Almondy's dessert range is naturally gluten-free in light of the view that many consumers believe free-from food is processed.

"It's another unique selling point that caterers can flag up on menus to help increase sales," added Ely.