The company has removed 16 tonnes of salt from its products and the move coincides with a recent report, commissioned by Aviko, which found that 42% of those in high-street outlets, pubs and full-service restaurants were actively offering reduced-salt options on menus. Allied to this, a further 14% of respondents said they were planning to follow suit in the near future.
Mohammed Essa, general manager UK and Ireland at Aviko, said: "Reducing the salt levels in our products is another step towards our CSR ambitions and where we want to be as a company with regard to best practice."
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