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Bestway release Premium On-Trade Drinks Guide

07 April 2016 by
Bestway release Premium On-Trade Drinks Guide

Bestway Wholesale has announced the release of its first Drinks Product Guide, including drinks available exclusively for delivery to on-trade customers alongside complementary categories such as soft drinks, snacks and bar sundries.

The brochure includes details of the complete range of wines on offer through the group's delivered on-trade delivery service, from Dom Perignon 2004 and Armand de Brignac ‘Ace of Spades' champagnes to Bestway exclusive wines and branded single serve bottles.

The wines are referenced by country of origin, with each category presented in order of value, from high-end, fine wines to entry level, house wines.

Ron Hickey, sales director for Catering and the On-trade at Bestway Wholesale said: "Our main focus when developing the new Drinks Guide has been to help all types of on-trade outlets plan a comprehensive wine list, which can often be a confusing area.

"There is plenty of competition for consumer spend, so when people do go out for a drink, they are increasingly looking to make the evening special and are willing to try new drinks or premium versions of their favourite tipple. The new guide reflects this by providing licensees with premium choices. So, for example, although we stock Stolichnaya and Bombay Sapphire in depots and for delivery, the super-premium versions Stolichnaya Elit and Star of Bombay are featured in the Drinks Guide."

The Drinks Guide is available from local sales managers and from Bestway or Batleys depots.

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