BFFF launches ‘Profiting from Frozen Food' campaign

The British Frozen Food Federation (BFFF) has launched a new campaign which aims to inform foodservice operators how they can profit from using frozen food in light of the current recession.

‘Profiting from Frozen Food' will run over two years and focus on how buying frozen food can save foodservice organisations money and reassure operators about the quality and taste of frozen foods.

"There is a perception that frozen food is in some way inferior to fresh but frozen has all the benefits of fresh and more," says Brian Young, director general of the BFFF.
"It offers variety and versatility, year-round availability, consistent quality, increased storage and shelf life, traceability to source and product integrity.

"The taste and nutritional credentials of frozen food are also better than ever. Being a natural process, there's no need for preservatives so frozen is often closer to our perception of ‘natural' food. In addition, freezing locks in nutrients and vitamins at the point where food is harvested for maximum nutrition and freshness."

"In this tough economic climate there is a compelling business case for using frozen food. Buying frozen will save money because of competitive and stable food prices, the ability to control portion sizes and wastage, plus the opportunity to cut kitchen labour costs."

Various activities are planned including cost comparison and food quality research, a frozen food report, food tastings, cookery demonstrations, direct mailings, plus speaker slots at conferences and seminars.

By Diane Lane