Bibendum PLB Group raises over £75,000 for Help for Heroes

The Bibendum Group and its customers have raised more than £75,000 for the Help for Heroes charity through the sales of their specially made Wines for Heroes.

Made by Spier winery, one of the oldest wine farms in South Africa, the Wine for Heroes portfolio has been retailing since summer 2014 in the off-trade at a price of £7.99 and in the on-trade at £12.99, with £1 from every bottle sold going direct to Help for Heroes.

Marcus O'Shea, head of brand partnerships at Help for Heroes, said: "We are delighted at how popular Wines for Heroes are proving with both retailers and customers, helping drive sales while raising money for a wonderful cause. Help for Heroes is a recognised and respected brand and by partnering with quality brands we're providing the public with a really simple way for them to show their support for our Heroes."