Bidfood will unite with leading premium drinks supplier Enotria&Coe to launch UNITY Wines & Spirits, both parties have confirmed.
The two plan to utilise Bidfood's delivery network and E&C's expertise in wine sourcing and category insights to offer an unbeatable portfolio of more than 30 new and exclusive labels to Bidfood customers, covering all key countries of origin through the combined brand.
Matt Towe, head of marketing at UNITY Wines & Spirits, said: "This is a really exciting time for our wines and spirits businesses. Enotria&Coe are obsessive about the drinks market and what they don't know about wines and spirits isn't worth knowing.
"It will be a truly united partnership and together we will offer our customers the very best service and a fantastic range of products.
"The name UNITY stands for unity between grape and soil, winemaker and wine, Bidfood and Enotria&Coe but ultimately, UNITY and our customers."
The partnership will launch officially on 1 September.
Enotria&Coe Chief Executive, Troy Christensen, added: "We're delighted to be partnering with Bidfood to bring the drinks category to life for their customers.
"Their unique model brings innovation and inspiration into a challenging on trade sector and we believe they are instrumental in building a healthy wine category for the sector."