One of the UK's leading foodservice providers, Bidvest 3663, has changed its name to Bidvest Foodservice.
The move has been described as part of a wider programme which reflects the company's long-term commitment to driving leadership and innovation within the UK foodservice sector.
From 1 July the new company logo will start to appear across livery, signage and communications and the company website will be re-branded and move to the new address www.bidvest.co.uk and email address @bidvest.co.uk.
Andrew Selley, chief executive of Bidvest Foodservice, said: "Changing our name signifies much more than redesigning a logo. Our new identity marks a new era for Bidvest Foodservice in terms of culture, our structure and our operations.
"To be the best foodservice provider, we must be famous for providing service excellence and making life easier for customers, which in turn will help us build long-term relationships with customers.
"We have worked hard to review every aspect of the business with customer needs in mind, starting with the appointment of local depot general managers, who have a key role in supporting the drive for service excellence. This has enabled us to put decision-making closer to the customer so that our teams can be more responsive to local needs."
The company has also recently invested in a new depot and headquarters in Slough, and has expanded with the recent acquisition of foodservice provider Cimandis in the Channel Islands.