UK wholesaler Brakes has announced a new campaign designed to help get hospitality customers back on their feet after the current nationwide lockdown.
The campaign comprises more than 3,500 price cuts and a ‘cash-back'-style scheme that can help reward businesses, and bespoke promotions, all complemented by support for some of the UK's leading hospitality charities, including Hospitality Action, Springboard and Hospitality Health, as well as Meals & More, Brakes' charity which aims to eliminate child hunger.
Brakes research has shown that, as the nation exits lockdown, its customers want to save money, to have reliable service and product availability, and quality food products.
Paul Nieduszynski, commercial director at Brakes, said: "Hospitality is a crucial component of the UK economy and a beloved part of life in Britain that has been dearly missed while closed during lockdown. With the market on the cusp of reopening, the coming weeks will be a critical moment, as outlets up and down the country prepare to welcome customers back after one of the most difficult periods in our history.
"The team at Brakes felt strongly that we had to play our part by providing help for the UK hospitality industry. That's why we've invested millions in this campaign, so we can offer help right where it's needed. Our aim is to put pounds back in the pockets of publicans, restaurateurs or any business that serves food."
The campaign is available to all independent businesses, with at least 10% cashback on key categories including chilled meat and poultry, fresh produce, wine and Champagne, and catering supplies and equipment lines.