The new Brakes Hotel Guide is a key part of a new initiative from the supplier to support hotel caterers in maximising food sales and market share.
The guide has been developed following research among hotel owners and operators, which has supplemented the expertise the business has built up over the past 50 years.
The Brakes Hotel Guide covers everything from menu and recipe suggestions for day-to-day business, to planning conference and banqueting events, hosting weddings and civil partnerships, sourcing catering supplies and equipment, and developing customised sales and marketing solutions.
An additional service, the Brakes Hotel Food Club, offers hotel caterers access to ongoing support that delivers the latest tools and insight to help reveal untapped business potential.
Brakes Hotel Food Club is free to sign up to via www.brake.co.uk/hotelfoodclub.