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Brakes to use MSC-certified fish in two best-selling fish finger ranges

09 February 2016 by
Brakes to use MSC-certified fish in two best-selling fish finger ranges

Foodservice company Brakes has announced that two of its biggest selling fish finger ranges will now be MSC-certified, meaning that their fish comes from officially sustainable safe sources.

This use of Marine Stewardship Council (MSC)-certified fish will extend to the products M&J Seafood MSC Cod Fish Fingers and M&J Seafood MSC Cod Fillet Fish Fingers, of which 16.7 million fish fingers per year are sold. The products will be MSC-certified from February and April 2016 respectively.

Brakes has also stated that it intends to significantly consider the use of MSC-certified fish and seafood in new products, and in its work to improve current lines.
The move is set to benefit many regular consumers of Brakes fish finger ranges, including those within schools and the healthcare sectors, each of which must adhere to respective food standards and sustainability targets. Smaller independent customers may also be seeking to improve their sustainability credentials in this way.

Andrew Crawford, Brakes' fish and seafood category manager, said: "We're absolutely delighted to be re-sourcing these two high volume fish finger product lines, ensuring that many thousands will be able to enjoy MSC-certified sustainable fish and seafood meals. We introduced the first MSC product to the foodservice industry more than 10 years ago, and are still selling it today."

George Clark, UK commercial manager at the MSC, praised Brakes for its successful work on using certified sustainable seafood in its products, and said: "Brakes' commitment to sustainable fish has made it easy for schools, universities, contract caterers and independent business owners to serve fully traceable seafood from MSC-certified sustainable fisheries. I'm looking forward to seeing these new MSC-certified fish fingers becoming widely available."

Achieving MSC certification means manufacturers can display the blue MSC badge on their products, and the programme seeks to champion, recognise and reward brands whose produce is sustainably sourced from certified fisheries, and which is completely traceable from fish to plate.

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