Jammie Dodgers Snack Bars marry the appeal of the original with a portion-controlled format aimed at five- to 12-year-olds. The chewy bar combines rice crispies, biscuit, fruit pieces and a Jammie Dodger-flavoured fruit filling.
The Munch Bars - which will benefit from a £1m advertising campaign starting this month - are made of cookie pieces, wholegrain cereal and chocolate chips.
The bars are sold in retail packs of six, but differing formats - including catering packs and single bars - will follow.
To buy it, call 01727 899700