Bridor announces global expansion plans

21 June 2016 by
Bridor announces global expansion plans

French bakery Bridor de France, part of Groupe Le Duff, has announced global expansion plans for all its sites in France, Canada and the United States.

The group is planning for €400m (£307m) of new investment to take place over the next five years with a projected global turnover of €1b (£77m) by 2020.

With France accounting for 24% of Bridor's sales, but 60% of its production, exports are a key growth area. Bridor currently exports to over 90 countries worldwide.

Founder Louis Le Duff has presented a series of investment and development plans following Bridor's double-digit growth rate and the news that Bridor's flagship production site at Servon-sur-Vilaine, France, will expand to a total surface area of 70,000 m sq. New additions to the current 11 hectares will include a research and development and training centre, which will be open to global partners and customers; and a new logistics hub, which should be completed within two years. The new hub will be dedicated to the preparation of automated orders and allow temporary storage of products before shipping.

Although only two years old, the Louverné site in France has already doubled in size and will eventually reach 50,000 m sq as part of a 17-hectare plot of land.

Bridor's Canadian site will be expanding to reach 55,000 m sq, thus increasing its production capacity; while a new 35,000 m sq site is currently being developed in Vineland near Philadelphia, which will double its annual production capacity of croissants and pains au chocolat.

In order to facilitate the projected turnover, an active recruitment drive is underway. Bridor hopes to create at least 1,000 new jobs over the next five years; including bakers, chefs, engineers, technicians and sales teams.

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