The first milk brioches have roll-ed off the production line at Brioche Pasquier's new Milton Keynes factory and the French patisserie giant says they are selling like hot cakes.
The firm has been distributing in the UK for 15 years but hopes to see sales rise now that UK production is underway.
UK industrial director, Eric Jouet, said the company's recipe for success was to adapt to the British market while retaining French tradition. He said the plan had always been to set up a UK plant "and we are proud that it's finally a reality".
He added: "It's taken a lot of hard work by the team to get to this point, but we are ecstatic that we will now be closer with our UK customers and distributors."
The company plans to expand the 160,000 sq ft capacity to 230,000 sq ft within the next five years.
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