Brita launches independent coffee shop toolkit
Brita Professional has launched a new business toolkit for independent coffee shops and start-ups.
The downloadable ‘Better with Brita' toolkit provides insight and tips aimed at those looking to set up a new coffee shop as well as owners of established outlets.
Chapters include: insight into the UK's coffee market; how to create a winning coffee and food offer; practical recommendations on equipment and its maintenance; and the importance water filtration plays in the delivery of quality hot beverages.
Miles Dawson, sales director, Brita Professional, said: "Competition on the high street is fierce; from other independents and the big retail chains, as well as the rise in pubs, fast-food outlets and leisure destinations branching out with their own coffee offering.
"This combined with the discerning tastes and growing expectations of today's consumer means independent coffee shops have to work even harder to get their proposition right, create a point of difference and foster customer loyalty.
"Our easy to use toolkit is packed with useful insight and information to help independents and new start-ups stay a step ahead of the competition, as well as containing plenty of ‘food for thought' tips to make their business more profitable."