Water filtration expert, BRITA Professional, has announced a three-year sponsorship of the Speciality Coffee Association (SCA) UK from 2019 to 2021.
The SCA UK is a non-profit organisation representing professionals from all areas of the coffee trade and holds national coffee competitions that lead to world championships, which award baristas with some of the most sought-after accolades in the sector.
BRITA Professional will support leading competitions designed to put baristas to the test, with a host of challenges to showcase their technical skills and creativity through exceptional coffee flavour and appearance.
The competitions include the UK Brewers Cup Championship and the UK Coffee Roasters Championship.
BRITA Professional, the supplier of filtered water at the competitions, uses its expertise to tailor the water filter based on the specific requirements and location of each event. With water hardness varying drastically from region to region, BRITA Professional ensures the water composition is optimised for each event, helping baristas to produce consistently great-tasting coffee.
Steve Buckmaster, sales director at BRITA Professional, said: "We are proud sponsors of the Speciality Coffee Association and wholeheartedly support its mission to spread the knowledge of great coffee. We're devoted to helping businesses serve high-quality coffee and our goal is to demonstrate the huge role water plays in this. With water making up to 98% of the drink, it's no surprise that it has such an impact on the taste, aroma and appearance of coffee.
Mat North, national coordinator of SCA UK, added: "The Speciality Coffee Association is delighted to have BRITA Professional on board as a sponsor, helping us to provide unlimited optimised water at our competitions and enabling our members to achieve coffee excellence through the company's valuable support, heritage and experience in the coffee industry. We're excited to be working together over the coming years and look forward to a rewarding partnership."
To find out more about SCA UK and how to enter the competitions, please visit: https://sca.coffee/