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British businesses stand out at Compassion Animal Welfare awards 2016

04 July 2016 by
British businesses stand out at Compassion Animal Welfare awards 2016

British companies have performed well at this year's Good Farm Animal Welfare Awards, which took place in Berlin last week.

The Good Farm Animal Welfare Awards began in 2007 and set out to celebrate the dedication of food establishments to improve animal welfare standards.

The 2016 awards were hosted by singer/songwriter and animal welfare advocate Blanche Ellis. With winners from North and South America, Australasia, China and Europe recognised, the event raised awareness for animal welfare in business.

Winners this year included high street sandwich chain Pret A Manger, which claimed the Good Dairy Award for the milk used in all its UK franchises and a Good Egg Award for its policy to use only cage-free eggs and egg ingredients.

The Best Marketing Award was given to McDonald's UK for two marketing initiatives: its television advert, which stressed the importance of trees for hen ranges, and its Good to Know campaign. The advert showed how the increased tree cover on a hen range led to lower mortality, reduced feather pecking and better quality eggs. The Good to Know campaign illustrated the changes that have been made to the well-known Happy Meal, which has been part of the brand's 10-year nutrition strategy, which seeks to devise new, more nutritional recipes.

For a full list of winners visit http://www.compassioninfoodbusiness.com/awards/

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