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British Lion eggs campaign highlights looming EU cage ban

25 November 2011 by
British Lion eggs campaign highlights looming EU cage ban

Caterers will be urged to purchase eggs bearing the http://www.legaleggs.com" target="_blank" rel="noreferrer">British Lion](http://www.lioneggs.co.uk/) mark to avoid falling foul of a 2012 ban on conventional battery cages as part of a £1m marketing campaign to be launched next year.

A new website ([www.legaleggs.com) will highlight the risk of buying non-compliant eggs from EU countries that are more likely to be contaminated with salmonella.

A parallel "Think Outside The Box" campaign will also encourage consumers to make more of eggs, with a collection of new recipes devised by leading chefs posted to the web and You Tube in January and a series of advertorials in the summer.

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