Britivic to give away four cases of Lipton Ice Tea

To capitalise on the popularity of cold hot drinks, Britvic is offering four lucky food service operators the chance to win a share of four cases of Lipton Ice Tea to sell in their outlet.

Lipton Ice Tea delivers a fantastic opportunity for food service operators to grow their sales, with 81% of consumers showing intent to buy following trial. Available in 250ml glass formats perfectly suited for food service outlets, Lipton Ice Tea comes in two variants - Lipton Ice Tea with Lemon and Lipton Ice Tea with Peach, both of which arrive in cases of 24.

Lipton Ice Tea is up 31% in value growth year-on-year, and will be supported in 2012 with a cash injection to promote the brand to consumers. The activity will ensure Lipton Ice Tea continues to drive sales of cold hot drinks, the fastest growing soft drinks category in the UK.

hkeane@publicasity.co.uk. Offer ends 29 June.