Britons willing to pay more for quality meat

02 June 2017 by
Britons willing to pay more for quality meat

A new survey from catering butchers Danish Crown has revealed that British diners are prepared to pay more for meat dishes in restaurants.

Over two thirds of people surveyed are prepared to pay more for a dish out-of-home if it uses meat that is high in quality and fully traceable in origin.

They are also becoming increasingly more interested in new premium meats like dry-aged pork and matured steaks.

More than half of the respondents said they would pay more for specially matured meat. The drive in popularity has been credited to Britain's love of gastro-dining and food trends, like barbecue and street-food.

Allan Hansen, foodservice director, Danish Crown UK said: "British people have always been a nation of meat lovers, but expectations have changed and they now demand high quality, fully traceable meats on menus in restaurants. The good news for caterers is they are also prepared to pay more for the best cuts too.

"Our survey reveals taste and quality are the two most important factors for consumers when eating meat out-of-home and two thirds of them say it is important the meat served in restaurants is from an established and accredited butcher."

New regulations on cooking burgers come into force >>

The latest trends in meat products >>

Cured meat bar to open in Camberwell, south London >>

Videos from The Caterer archives

Are you looking for a new role? See all the current hospitality vacancies available with The Caterer Jobs

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking