Britvic and PepsiCo charity campaign aims to transform public spaces

30 March 2012 by
Britvic and PepsiCo charity campaign aims to transform public spaces

Soft drinks suppliers Britvic ]( [PepsiCo ]( teamed up with environmental charity [Groundwork ]( four celebrities to launch the Transform Your Patch campaign, an ambitious project to regenerate 165 outdoor spaces across the UK with the support of consumers.

Britvic GB marketing director Jonathan Gatward described the profile-raising campaign as "one of the most inspiring transformation programmes every undertaken in the UK".

According to Groundwork chief executive Sir Tony Hawkhead, every purchase of a participating soft drink brand will represent 1cm2 of land that will be transformed.

From now to September, consumers will also be urged to vote for competing teams of celebrities paired with specific soft drinks brands that will champion different projects on the www.transformyourpatch website. The most popular team will win an extra £100,000.

The teams comprise: Robbie Savage and PepsiMax pitching for five-a-side football fields; Denise van Outen, Robinsons and Robinsons Fruit Shoot campaigning for playgrounds; Emma Willis , Britvic J20 and Lipton Iced Tea arguing for picnic areas and parks; and Fazer, Tango and Mountain Dew pushing for skate parks.

The campaign will be backed by TV advertising.

By Angela Frewin

E-mail your comments to Caterer Products here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

[Blogs on ]( Catch up with more news and gossip on all Caterer's blogs
[E-newsletters]([ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking