The Caterer

Britvic appoints Selecta to operate its UK cold drinks machines

19 August 2011 by
Britvic appoints Selecta to operate its UK cold drinks machines" target="_blank" rel="noreferrer">Britvic](, one of Europe's leading soft drink companies, has appointed [Selectato be its national vending operator in Great Britain.

The partnership, which began in May, means Selecta now manages 4,000 of Britvic's cold drinks machines across more than 1,000 customers in the education, workplace, family destination and leisure sectors. The deal covers customer management, product delivery and technical maintenance.

Britvic's popular soft drinks brands include Pepsi, Mountain Dew, Drench and Lipton Iced Tea.

- "Selecta demonstrated that they had the expertise and infrastructure to support our vending strategy, which rests on ensuring consumers have great availability of our soft drinks, wherever they are."

"Since we took over their machines in early May we have been able to offer snacks and confectionery and Selecta's unique miofino coffee to many of Britvic's customers," added Jonathan Barr, sales and marketing director for Selecta UK and Ireland, which looks after more than 35,000 vending machines.

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