The Caterer

Britvic launches adult soft drinks company

13 June 2016 by
Britvic launches adult soft drinks company

Britvic has today launched WiseHead Productions, an incubator company set up to create adult soft drinks.

Its first creation is T&E No.1, a sparkling blend of steam-distilled botanicals and silver birch charcoal filtered green fruit juices, with aromas including apple, elderflower, citrus peel and oak tincture.

T&E No.1 is named after William Thomas and William Evans - business partners in the 1880s who prospered by making alternative non-alcoholic drinks to sell in pubs.

WiseHead co-founder Ounal Bailey said: "Britvic has a long-standing history of innovation, and WiseHead Productions echoes this spirit of progression in the drinks industry. I am delighted to announce T&E No. 1 as our first release because I feel passionately that non-drinkers at social occasions should enjoy exceptional drinks that are creatively crafted."

Nigel Paine, commercial director at Britvic, added: "Ounal and her team have understood consumers to deliver the exceptional non-alcoholic drinking experience they expect and demand. We are confident T&E No. 1 is going to reinvent the marketplace."

Trade Price: £18.50, 330ml x 12.

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