Brothers Drinks Co. has been awarded official accreditation from The Vegan Society – a trademark used on labels worldwide as the authentic standard for products free from animal ingredients and testing.
The roll-out of the sunflower trademark symbol on all Brothers and Mallets Cider packaging, marketing and promotional material will help inform existing and new customers and will take place over the next six months.
Nicola Randall, senior marketing manager at Brothers Drinks Co, commented: “Brothers Drinks Co is proud to be associated with the Vegan Society and their long-term goal of encouraging more people to give veganism a try, whilst also making the vegan lifestyle easy to follow.
“We submitted everything, from details of our orchards and ingredients to our manufacturing methods, to the Vegan Society to ensure that our products meet the definition of the Vegan Trademark. It’s such a worthwhile process as it gives consumers the confidence to buy our products and saves them precious time examining all the ingredients – all they need to do is look out for the sunflower symbol.”
Mallets, the official cider of the Glastonbury festival, uses freshly pressed apples all from within a 10-mile radius of Showerings Cider Mill, ensuring a quality cider with a high juice content and only natural flavours.