Brown sauce bucks downward sales trend

23 February 2012 by
Brown sauce bucks downward sales trend

Brown sauce proved the surprise star performer in 2011, according to a Mintel ]( that found consumer sales of thick and thin sauces in general fell or stagnated last year.

While the overall market declined in 2011 by 1% year-on-year (from £292m to £289m), growing consumer appetite for brown sauces boosted sales in this sector by 9% (from £47m to £51m) and increased their market share by two percentage points to 18%.

Tomato ketchup remained the nation's favourite although sales dipped by 2% (to £166m from £169m) and market share slid by one percentage point to 57%.

2011's disappointing summer contributed to an 11% fall in sales of BBQ and thick sauces to £32m (from £36m) and a one percentage point drop in market share to 11%.

But the versatility of thin sauces such as soy, Worcester and chilli allowed them to hold both sales and market share at £40m and 14% respectively.

Table sauces and seasonings UK 2011 is available from Mintel for £1,750.

By Angela Frewin

E-mail your comments to Caterer Products here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

[Blogs on ]( Catch up with more news and gossip on all Caterer's blogs
[E-newsletters]([ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking