A study has revealed that 72% of consumers expect to be served a hot beverage when making a significant purchase or when seeking professional advice.
The research, commissioned by Jacobs Douwe Egberts (JDE) Professional, also found that millennials are six times more likely to view a business harshly by their coffee offering, while men are twice as likely to take their business elsewhere if served poor quality coffee.
JDE asked 1,000 consumers about how their opinion on a business changes due to the coffee they serve and are urging businesses to take a fresh look at their coffee offer to delight their customers and improve their customer experience.
Heike Wiesner, commercial marketing leader at JDE Professional said: "Coffee plays a significant role in consumers' lives and provides those all-important moments of relaxation and indulgence. Businesses need to examine how high-quality coffee can be one of the subtle nuances that puts them ahead of the competition, and change how their customers view them. It's important not to risk disappointing your customers by taking a chance on your coffee offer."
In the UK, more than 21 million cups of coffee are consumed each day out of home.
Jacobs Douwe Egberts is a global coffee and tea company, serving consumers in more than 100 countries through iconic brands including: Jacobs, Tassimo, Moccona, Senseo, L'OR, Douwe Egberts, Kenco, Pilao & Gevalia.
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