Cadbury House providing free interactive experience in Hyde Park during summer Olympics

29 June 2012 by
Cadbury House providing free interactive experience in Hyde Park during summer Olympics

Former Olympian Steve Backley has revealed that Cadbury](, the official treat provider of the London 2012 Olympic and Paralympic Games, will be bringing Cadbury House to Hyde Park as part of the BT London Live experience throughout the London 2012 Olympic Games.

Open from 2 July until 12 August, Cadbury House will be a free interactive experience that will bring the magic of Cadbury to life right before your very eyes and celebrate the magical, mythical world of Joyville, where Cadbury Dairy Milk comes from.

Having been on the podium in three Olympic Games, Backley is keen for as many people as possible to experience the magic of London 2012. As a spectator himself this time around, he will be highlighting the importance of alternative ways to experience the Olympic Games in the host city.

Backley commented: "Having worked with Cadbury during its journey to London 2012, I am delighted to be working with them again to highlight how they are bringing people together to celebrate and feel a part of the spirit of the Olympic Games this summer.

"There are many different magical experiences that form part of Cadbury House but the one I am most excited about is the Great Games Zone, where people will get the chance to try their hand at a number of sports with a Cadbury twist," he added.

Cadbury House will incorporate a tasting zone, the chocolatrium and the Great Games Zone - where visitors will get a taste of what it's like to be in the shoes of an Olympic athlete, including the chance to go head to head in a virtual race against Rebecca Adlington before receiving their celebratory chocolate medal.

BT London Live is a partnership between the Mayor of London, the Royal Parks and the London borough of Tower Hamlets.

The event will provide a series of large screens across the park giving unparalleled coverage of each medal event courtesy of the BBC. There is also sports participation for all the family within an exclusive Sports Court and concerts.

Food and drink areas will be available throughout the site with attractions being added right up to opening.

By Lisa Jenkins

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