The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Cadbury launches hot chocolate trade initiative

09 September 2010 by

http://www.cadbury.co.uk" target="_blank" rel="noreferrer">Cadburyhas announced it will be implementing a new education programme around serving hot chocolate in the out-of-home market.

Quoting market statistics from Allegra Strategies showing that hot chocolate is growing faster than tea, Cadbury says the category presents a key opportunity that hospitality operators can't afford to ignore.

In launching its trade initiative Stir up Perfection, the company aims to educate operators on how to deliver a premium hot chocolate through specially created information packs.

With the core Cadbury range containing products for manual service, dispense, vending and individual sachets, part of Cadbury's education drive will include advising operators on which are the best stock-keeping units to meet their requirements.

The new initiative will be visible to consumers through a range of point of sale materials including wobblers, tent cards and posters that show consumers that Cadbury is on sale at that site.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking