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Cadbury repackages its Natural Confectionery Company sweets

26 May 2011 by
Cadbury repackages its Natural Confectionery Company sweets

Details The colourful new bags, designed by Pearlfisher, feature the fun animal characters popularised in the brand's TV advertising, with the creature's mouths doubling as viewing panels into the bags' contents. The sweets contain no artificial colours or flavours.

Fact The brand grew by 21% last year (source: Nielsen MAT)

Promotion £3.5m-worth of above-the-line marketing, including new executions of the popular TV ads.

How supplied Jelly Snakes (in 200g bags), Squirms (180g), Dino Mix (200g), Surfs Up (180g), Wild Things (180g) and Forbidden Fruit (180g) are sold in packs of 12. The new 29g Ocean Minis come in cases of 28 bags.

SupplierThe Natural Confectionery Company/Cadbury
0870 240 0861

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