Cadbury's Spots V Stripes boosts community and Olympics spirit, says report

27 March 2012 by
Cadbury's Spots V Stripes boosts community and Olympics spirit, says report

Independent research has revealed that Cadbury'stwo-year Spots v Stripes Community Programmehas succeeding in bringing the spirit of the 2012 London Olympics to hundreds of communities across the UK and Ireland.

The report, from an international research and consultancy group and Professor Peter Taylor from Sheffield Hallam University's Sports Research Centre, concluded that the events had also helped build cohesion in some of the UK's most disadvantaged communities.

And it had, the report continued, succeeded in engaging people who normally regard the Olympics and other elite sports as irrelevant to their lives.

Key findings included:

â- 49% of the 121,107 participants and 906,022 spectators were more likely to play games and get involved in sport

â- 85% of participants left with a greater sense of community

â- 83% of participants were more likely to get involved in community activities

â- 33% of participants were more likely to considering volunteering in their local area.
succeeded in engaging people who normally regarded the Olympics and elite sports as

â- Many of the 2,923 volunteers recruited by the programme have gained skills that enhance their employability.

"Cadbury's Spots v Stripes Community Programme is innovative in the way that it doesn't focus on sport, but uses a broader and more flexible concept of game to bring people together," said Professor Taylor.

By Angela Frewin

E-mail your comments to Caterer Products here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

Blogs on ]( Catch up with more news and gossip on all Caterer's blogs
[E-newsletters]([ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking