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Callebaut's Growing Great Chocolate project shifts to sustainable cocoa

29 June 2012 by
Callebaut's Growing Great Chocolate project shifts to sustainable cocoa

Callebaut has announced that it has taken an important step into the future by launching its Growing Great Chocolate project that shifts the entire production of its Finest Belgian Chocolate range to sustainable cocoa.

Through Growing Great Chocolate, Callebaut actively supports farmer co-operatives in learning about and adopting innovative and modern agricultural practices, which are offered through farmer training programmes in the field to ensure sustainable cocoa cultivation and help to raise farmers' livelihoods.

Callebaut also strives to improve the overall quality of life of the cocoa farmers and their families by offering them improved access to healthcare and education.

"Our story starts right at the bean," said Robert Harrison, gourmet business manager. "With Growing Great Chocolate, we share with our customers the fascinating story behind our products. And we guarantee them that each bean used for producing this chocolate, comes from a sustainable cultivation."

"The hope is that Growing Great Chocolate will encourage food professionals to share this story of great chocolate with their clients, through different tools such as booklets, posters, labels and a special app for personalised advertising.

For more information, visitwww.growinggreatchocolate.com

By Lisa Jenkins

E-mail your comments to Lisa Jenkins here.

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