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Carlsberg expands craft beer range as demand spirals

05 June 2015 by
Carlsberg expands craft beer range as demand spirals

Carlsberg has expanded its range of craft beers to satisfy the growing demand for speciality products.

Its range now runs to 39 beers, including Lagunitas IPA, Thornbridge Twin Peaks and Founders All Day IPA.

To accompany the craft beers, Carlsberg is distributing a 'Crafted Handbook' with information on glassware pairing, beer styles and taste profiles.

Carlsberg UK director of customer marketing Kathryn Purchase said: "With year-on-year growth for craft beer in the UK up 34% and the average pint of craft beer commanding an additional 75-90p per pint, there has never been a better time for operators to explore and exploit the potential of craft and speciality beers.

"We're confident that the Crafted portfolio will be a valuable asset to publicans, restaurateurs and bar owners, offering a good entry range and ultimately enabling them to tap into the thriving opportunity that is craft and speciality beer."

New additions to the range include:

Boulevard Tank 7 Farmhouse Ale a strong, crisp and refreshing beer that combines the best of American hops with the classic fermentation aromas and flavours of Belgian Saisons. ABV 8.5% and available in 355ml bottles.

Fuller's Frontier A blend of high quality New World hops created in a traditional brewing style. ABV 4.5% and available in 30-litre kegs.

Grimbergen Blonde Fruity Belgian ale, slightly fruity and round and harmonious in the mouth. ABV 6.7% and available in 330ml bottles and 20-litre kegs.

Jacobsen Saaz Blonde Brewed according to Belgian traditions with a fruity aroma and dry notes of angelica root, clove and coriander. ABV 7.1% and available in 500ml bottles.

Lagunitas IPA An India Pale Ale brewed in California. It is well-rounded with notes of caramel providing a richness that mellows out the twang of the hops. ABV 6.2% and available in 355ml bottles.

St Austell Brewery Korev This Helles-style lager is the first lager St Austell Brewery has brewed and is produced as a traditional lager, with the whole process taking between 20 and 25 days. ABV 4.8% and available in 30-litre kegs.

Thornbridge Twin Peaks This Anglo American Pale Ale is brewed in Bakewell, Derbyshire, with an aroma of tropical fruits. ABV 5.0% and available in 500ml bottles.


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