Carlsberg invests in Spanish beer brand Mahou
Carlsberg UK has announced a major investment in premium Spanish beer brand Mahou, including a partnership with The Telegraph and TV chef and columnist, Mark Sargeant.
Sargeant will present a series of four videos, alongside acclaimed chefs from three modern Spanish tapas restaurants in the UK including Pintura in Leeds and Hispania and Camino in London paired alongside Mahou beer.
The campaign has been designed to bring ‘the spirit of Madrid' to life for consumers and significantly increase the presence of the brand within the UK on-trade.
Liam Newton, vice president marketing for Carlsberg UK, said: "Mahou is the number one beer in Spain and is a big opportunity for the UK on-trade. The new glass and point of sale material we have highlights the brand's premium credentials, and the partnership with Mark Sargeant shows Mahou's food matching credentials and links with Spanish gastronomy."
The videos will be shown on a bespoke hub on Telegraph.co.uk, with supporting features in The Daily Telegraph and The Telegraph Magazine from late June to August.
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