The Intellicup system, a self-pouring plastic cup incorporating a smart chip, could speed up payments in busy bars.
The cup docks into a filling station, where it is filled from the bottom. A chip embedded in the handle of the cup is linked to a phone app, which automatically charges a customer for a drink.
The digital payment solution has been designed primarily for high-volume catering operations, such as stadia and events spaces, where large queues can form.
It is currently in use at Worcester Warriors' Sixways Stadium and is also being trialled by Compass at the O2.
The system is capable of pouring a pint in 10 to 15 seconds, which includes payment. Customers receive a notification with each transaction so they can keep on top of their spend, while the operator is able to collect data on the spending habits of guests.
Intellicup founder Guy Harrod said: "We're digitising the draught beverage industry by offering a technical platform that connects the customer with a merchant. Essentially you can have an integrated pour within 10 seconds.
"The customer obviously gets fresher beer and less queuing, and the merchant get a host of benefits, including reduced wastage, reduced bar staff and changing the role of bar staff to be more customer-facing and engaging."