Caterers are being urged to put homemade pies at the top of their menus this winter, as new research shows that the majority of consumers are willing to pay more for a homemade creation.
That's according to pastry supplier Jus-Rol, founder of British Pie Week, (which runs from 7 to 13 March) whose research showed that 75% of people have a pie at least once a month, 15% have a pie at least four times a month, and that 79% would be willing to pay more for a homemade option.
Jus-Rol, part of General Mills UK, is looking to roll out a range of pie recipes in its 2016 Pie Guide, plus suggestions for caterers, via the guide and on its own website, to help them create and sell high-quality pies and make the most of the winter season.
Chris Braeger, sector controller for foodservice, General Mills UK, commented: "The pie is at the heart of British cuisine, giving customers the perfect mix of winter-warming comfort food and value for money. Research shows there is a captive audience out there actively seeking authentic, homemade, local dishes and nothing is more versatile to meet these demands."
Jus-Rol provides a selection of pastry options, including frozen, puff, and shortcrust, plus a reduced-fat pastry variety.