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The Caterer

Celebrate the Year of the Sheep with Premier Foods

18 December 2014
Celebrate the Year of the Sheep with Premier Foods

Premier Foods has launched a Chinese New Year competition to give caterers the chance to win a set of premium woks and a hamper full of products from its Sharwood's and Homepride oriental ranges.

Mark Rigby, executive chef at Premier Foods, explained: "We are delighted to be helping caterers celebrate Chinese New Year. The occasion provides a great way to promote menu offerings and increase footfall, so it is vital that those working in the foodservice industry make the most of seasonal or special events. From advertising in advance to planning menus that will entice existing customers and encourage new ones, Chinese New Year provides caterers with the perfect opportunity to boost sales throughout February."

Offering a top tip to caterers, Rigby continued: "Use accompaniments to ‘upsell' the meal experience; such as adding Sharwood's prawn crackers and noodles or one of our sauces as a dip".

To enter, caterers should visit www.premierfoodservice.co.uk/chinesenewyearand submit their details. The deadline for entries is the 23 February 2015.

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